WHY USE RADIO?

Radio is personal - it talks directly to your potential customers

Radio has personality - commercials convey tone and attitude, building a brand personality

Radio is intrusive - listeners do not close their ears!

Radio gives you access - you can reach all consumers, all the time, anywhere.

Radio is cost effective and efficient - it makes a high frequency of your message affordable.  ‘Repetition builds Reputation.'

Radio has low level avoidance - Only 16% of people avoid radio adverts compared to 68% of press readers!