WHY USE RADIO?
Radio is personal - it talks directly to your potential customers
Radio has personality - commercials convey tone and attitude, building a brand personality
Radio is intrusive - listeners do not close their ears!
Radio gives you access - you can reach all consumers, all the time, anywhere.
Radio is cost effective and efficient - it makes a high frequency of your message affordable. ‘Repetition builds Reputation.'
Radio has low level avoidance - Only 16% of people avoid radio adverts compared to 68% of press readers!